a uniformly priced commodity opening the door to price 
systems. The printed book had in addition the quality of 
portability and accessibility that had been lacking in the 
manuscript.

     Directly associated with these expansive qualities was the 
revolution in expression. Under manuscript conditions the role 
of being an author was a vague and uncertain one, like that of 
a minstrel. Hence, self-expression was of little interest. 
Typography, however, created a medium in which it was 
possible to speak out loud and bold to the world itself, just as 
it was possible to circumnavigate the world of books previously 
locked up in a pluralistic world of monastic cells. Boldness of 
type created boldness of expression.

     Uniformity reached also into areas of speech and writing,